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Hootsuite TotalCtrl Creator

If you use Hootsuite, you'll love TotalCtrl.

Plan, schedule, and publish content across every channel.

Hootsuite is an expensive dashboard bolted onto social networks. TotalCtrl's Creator handles AI drafting and scheduling as one app in a suite that also runs your newsletters, surveys, and analytics.

Start free — all apps included

Creator, included in every plan

AI Content Generation
Generate blog posts, social copy, email drafts, web pages, and more with AI. Responses stream word-by-word so you see content forming in real time — not waiting for a full response.
Data-driven Content Types
Content types that pull live data from your workspace: Analytics Summary (charts → narrative), Support Digest (ticket trends → briefing), CRM Narrative (deal pipeline → report). Real content, not templates.
Brand Voice Config
Define your brand's tone, vocabulary, and style. Every AI-generated piece follows your voice — consistent across every channel and every writer on your team.
Content Calendar
Visual calendar showing every scheduled post, campaign, and piece of content across all channels. Drag to reschedule. Filter by channel, type, or status.
Scheduling
Schedule content for one-time or recurring publication. Set it and forget it — the platform handles delivery at the right time.
Image Generation & Editing
Generate images from prompts or edit uploaded images directly in the Creator. No Canva or Photoshop required for basic visual content.
Multi-channel Publishing
Publish to your TotalCtrl website, newsletters, and connected channels from a single compose window. One workflow, every channel.
Approval Workflows
Route content through review and approval before it goes live. Comment on drafts, request changes, and sign off in the same tool.

See the full Creator page

Why switch

It's not just a Hootsuite replacement

One subscription, 30+ apps
Stop stitching together a dozen point tools. Creator is one of 30+ apps you get on every plan — no add-ons, no per-seat surprises.
Your data, actually connected
Everything shares one dataset, so work flows automatically — a won deal opens a project, logged hours become an invoice, a ticket pulls from your help center.
AI woven throughout
Drafting, summarizing, and search powered by AI across every app — not a bolt-on you pay extra for.

Also replaces: Buffer

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